Resolved incident

Reduced attribution of new app Installs to Meta

AppsFlyer · Minor · Started

Duration
1h 57m
Severity
Minor
Status
Resolved

Summary

Minor · Resolved

Meta has resolved the issue, and the attribution to Facebook is back to normal as of 16:10 UTC.

View official incident ↗

Event timeline

How this incident unfolded, from the official status page.

  1. Identified

    AppsFlyer

    We are currently investigating an issue affecting the attribution of new app installs to Meta. Since approximately 13:00 UTC, we've observed a ~30% decrease in recorded new installs attributed to Meta. Our team is actively working with Meta to identify the root cause and is closely monitoring the situation. We will provide updates as soon as more information becomes available.

  2. Resolved

    AppsFlyer

    Meta has resolved the issue, and the attribution to Facebook is back to normal as of 16:10 UTC.