Reduced attribution of new app Installs to Meta

Resolved

Minor impact

Started

Lasted 1h 57m

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Updates

  1. Resolved

    Meta has resolved the issue, and the attribution to Facebook is back to normal as of 16:10 UTC.

  2. Identified

    We are currently investigating an issue affecting the attribution of new app installs to Meta. Since approximately 13:00 UTC, we've observed a ~30% decrease in recorded new installs attributed to Meta. Our team is actively working with Meta to identify the root cause and is closely monitoring the situation. We will provide updates as soon as more information becomes available.