Resolved incident

AppsFlyer - Meta attribution impact due to errors from Meta ads’ attribution API

AppsFlyer · Minor · Started

Duration
14h 18m
Severity
Minor
Status
Resolved

Summary

Minor · Resolved

Meta API availability has returned to normal, and we continue to monitor conversion rates closely. We will update this page if any further anomalies occur. Thank you for your patience.

View official incident ↗

Event timeline

How this incident unfolded, from the official status page.

  1. Identified

    AppsFlyer

    Since approximately 11:55 UTC, we've observed a decrease in conversions (installs and reengagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API. Our team is actively working with Meta, and we are waiting for a fix on Meta’s side. We are closely monitoring the situation and will provide updates as soon as more information becomes available.

  2. Resolved

    AppsFlyer

    Meta API availability has returned to normal, and we continue to monitor conversion rates closely. We will update this page if any further anomalies occur. Thank you for your patience.