Resolved incident
Major Service Outage - API
Bitly · Critical · Started
- Duration
- 7m
- Severity
- Critical
- Status
- Postmortem
Summary
Critical · Postmortem
On `2025-05-13` We experienced an outage affecting the Bitly Public API from `18:12Z` to `18:34Z`. This affected the ability to use the Bitly site or create new links, but did not impact usage of any existing links. The root cause was an error with a newly provisioned application secret which caused a fatal API service error that didn't fail our deployment pipeline. Our monitoring systems detected the issue quickly and we successfully rolled back to restore services. We have since taken steps towards resolving root causes, including improving secrets validation and faster failure detection during service initialization.
Event timeline
How this incident unfolded, from the official status page.
Investigating
Bitly
We are currently investigating reports of a major service outage impacting our public API. Our on-call team is working to identify and resolve this issue. We will provide an update within 30 minutes.
Investigating
Bitly
We are continuing to investigate this issue.
Identified
Bitly
The issue has been identified and we are working to restore the service.
Resolved
Bitly
This incident has been resolved.
Postmortem
Bitly
On `2025-05-13` We experienced an outage affecting the Bitly Public API from `18:12Z` to `18:34Z`. This affected the ability to use the Bitly site or create new links, but did not impact usage of any existing links. The root cause was an error with a newly provisioned application secret which caused a fatal API service error that didn't fail our deployment pipeline. Our monitoring systems detected the issue quickly and we successfully rolled back to restore services. We have since taken steps towards resolving root causes, including improving secrets validation and faster failure detection during service initialization.